The History Channel
created for Curious Pictures and The History Channel
art direction | illustration | design
For this spot I worked with innovative director David Kelley to design a promotional spot for the trolley rides of NYC. It was sponsored by The History Channel and Gray Line Tours.
Archival footage provided by The History Channel is cropped and collaged with drawn elements to create an imaginary landscape of Manhattan and Brooklyn, creating a stage set for the trolley's journey. Significant landmarks are accented by gradient reveals and vivid color transformations which provide focal points along the the itinerary as the trolley passes through the multi-planing imagery. David shot the live-action trolley, I designed the abstract compositions, and everything came together under a tight deadline with the clever skills of the talented compositor Ian Hutchinson.
The little spot won a bronze BDA for art direction.