created for Stardust NY
art direction | design | matte painting
For this Poland Springs pitch with Stardust NY, I brought out my matte painting skills to create majestic deep cloud patterns, lush glacial mountains and rocky subterranean caverns. Inspired by magic realism, I created a fantastical landscape to follow the journey of Poland Spring water. Starting as rain and snow melting down sparkling waterfalls, droplets pass deep beneath the earth's surface, are filtered naturally and emerge crisp and refreshing from the spring's source. Epic compositions and sweeping vistas juxtaposed with extreme closeups of the crystalline drops assure the brand's promise of natural spring water with a refreshing, crisp clean taste.