Piers Morgan

created for Click3X
art direction | design

Click 3X asked me to create a cross platform branding concept for the new Piers Morgan interview program on CNN. I explored the concept of elegant black panels folding and unfolding against a deep shadowy background, with the camera pushing in to reveal dramatic photos of Piers alternating with bold type callouts of his dynamic personality. Occasional gold and burgundy glows accent the minimal treatment.

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