Clearly Corrective

created for Plus
art direction | design

I had the great opportunity to work with talented creative director Judy Welfare and the Plus team to design a short film highlighting Kiehls Clearly Corrective Dark Spot Solution. The short film brings the brand to life and is shown on the website and store kiosks.

Although this was a tightly branded spot, taking cues from Kiehl's original key art for Clearly Corrective Solution, there were some nice opportunities to create clean crisp type treatments and layouts. I worked closely with 3d artist Michael Vicari to create stylized interpretations of the ingredients inspired by the fiberoptic light fibers of the key art.