Spirit of Beauty
created for Weebeastie
art direction | design
Known for its eccentric and often visually controversial advertising, Belvedere positions itself as the world's first luxury vodka, representing the pinnacle of the Polish vodka-making tradition. The iconic symbol of authenticity for the brand is the Polish presidential palace illustration framed by winter branches appearing on all the company's bottles.
The Spirit of Beauty campaign follows the journey of a single sparkling crystal bead as it drops upon a dark enigmatic landscape. The droplet acts as a catalyst for the growth of shimmering serpentine branches which flow organically over the mysterious surface and softly illuminate the shadowy contours. As the camera pulls back subtle sinuous details are revealed to be a ghostly woman's body gliding softly through the trees.