Load Bar Billboard
created for PandaPanther
art direction | design
PandaPanther asked me to design several hi-res billboard size print graphics for ATT. The ads highlighted the strength of the high-speed Internet network symbolized by a brilliant gold orange load bar.
Working with creative director Naomi Nishimura and 3d Artist Michelle Ko, two concepts were created to illustrate the dynamic strength of the bar. The first scheme portrayed a charging band of horses leading the load bar, the second created a rocket man hurtling through space pulling puffy clouds in his trail.