Gift Cards

art direction | design | illustration

I was asked to create a wide variety of gift card designs for American Express illustrating the themes of Thank you, Congratulations and Happy Birthday. It was a lot of fun and I experimented with several different directions and looks, ranging from a handmade watercolor technique to clean graphic elements and lines. It was a challenge to try to create a pleasing look that could convey the message quickly at such a small size.

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